#73: : How Technical SEO is Evolving in the Age of AI

Regular host Pete Robertshaw is joined by Chris Lever, Head of Tech SEO at Bring Digital and co-founder of the TechSEO North community, to see how organic search has evolved over the past few years.

Chris talks about his introduction to SEO and how the field is adapting to the rapid rise of AI in search. He speaks in-depth about the benefits and drawbacks of working with headless CMS builds, why brands can’t rely solely on paid media to fuel their search growth, and debates that age-old question: is SEO dead?

Pete unpacks with Chris the most crucial mistakes that eCommerce brands are making in their technical SEO implementations today, including the most common site migration disasters you can easily avoid. Don’t miss it!

In this episode:

• The ‘early days’ of technical SEO
• How SEO has evolved over the past decade
• Why strong technical website foundations are more influential in search performance than ever before
• Why investing in paid search at the expense of SEO puts your brand at serious risk
• The benefits and challenges of optimising a site on a headless CMS
• The common web migration mistakes brands make that harm their SEO
• How tech SEO decisions differ between B2B and B2C sites
• Key SEO voices eCommerce leaders should be following
• How SEOs are leveraging AI to keep up with AI
• How tools like GPTSearch are fundamentally changing SEO

Pete Robertshaw is host of the Space Bar Podcast and Head of eCommerce Consultancy at Space 48.