#68 Open Rates & AI Fates: The Future of Email Marketing

Welcome back to the Space Bar podcast! In this episode, we discuss how email marketing has transformed in 2024 with Phil Holman, the Senior Enterprise Account Executive at Dotdigtal and an expert in all things eCommerce and digital marketing.

Phillip shares his knowledge and experience in email marketing, examining how it’s changed over the years and the current trends. We study how retailers can segment and personalise their email marketing campaigns to improve their customers’ experiences. 

He also shares the challenges and strategies for success for B2B and B2C retailers when making email marketing campaigns.

Topics include:

• How has email marketing evolved over time?
• How can marketing campaigns be personalised to target customers based on their industry, behaviour, and preferences?
• What are the best practices for email marketing?
• Should SMS be a bigger focus for brands in the future?
• What are the current digital marketing channels, and how do we increase engagement?
• What are the best email marketing strategies to deal with the challenges B2B and B2C retailers face?
• What impact will AI have on email marketing in the near future?

Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48. Guest: Phil Holman, Senior Enterprise Account Executive at Dotdigtal.