#65: Are Apps a Blindspot for eCommerce Brands Right Now?

Welcome back to the Space Bar podcast! In this week’s episode, Pete speaks with Tom Robertshaw, the founder of HYPA.

In this episode, we discuss the evolution of HYPA from a project in the Space 48 innovation lab to a stand-alone brand today. Tom shares his wealth of eCommerce expertise, app innovation knowledge and experience in starting and managing a new brand.

We discuss how HYPA fits into the eCommerce landscape and stays competitive in an ever-evolving marketplace, along with the challenges that come with eCommerce app development. We also talk about how retailers pursue new technologies without falling prey to the typical pitfalls that come with innovation.

HYPA was launched by Tom Robertshaw in 2024. It develops a range of innovative products that help eCommerce brands boost conversion rates, streamline store management, and create outstanding eCommerce experiences.

Topics covered in this episode:

• HYPA’s journey
• Prioritising, risk and innovation in eCommerce apps
• Partnership and collaboration in the eCommerce landscape
• Strategies for building a new brand
• Current trends for apps in eCommerce
• The future of HYPA

Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48.