#56: Become an ecommerce super hero through the power of data quality | Podcast

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In this episode, we delve into a critical yet often overlooked aspect of ecommerce – data quality and its profound impact on the customer experience. We’ll uncover how poor data quality can severely affect your customers’ journey and how improving data quality can enhance that experience.

Joining our host, Pete Robertshaw, are two experts from a company that silently powers much of your online shopping experience, Henry Thomas and Mike O’Keefe, both product managers at Loqate. 

In this conversation, we’ll explain why data quality and validation might sound boring but how it can transform an ecommerce manager into a superhero for their business.

This conversation will spotlight the importance of data accuracy and validation, laying the groundwork for understanding how this seemingly unglamorous subject can make a substantial difference in business success. Stay tuned as we unravel the hidden power behind data quality and how it can transform an ecommerce manager into a superhero for their business.

So, if you’re an ecommerce professional, this is an episode you can’t afford to miss. 

Topics include:

• Importance of data quality in ecommerce
• The evolution of address validation technology
• Global address data and geocoding challenges
• Improving ecommerce fulfillment and international shipping accuracy
• Impact of delivery failures on reputation
• Significance of data validation in ecommerce
• Email validation and impact on customer relationships
• Phone number validation for SMS Marketing
• Fraud prevention in the gaming industry via data validation
• Multi-channel marketing and data quality optimisation
• Obtaining and managing data from various channels like Amazon or in-store
• Importance of error prevention in ERP or POS systems for accurate data
• Leveraging AI for data validation and addressing human errors
• AI’s impact on improving business data accuracy
• Correcting addresses, especially in regions with poor address data in emerging markets
• Considerations around data ageing and privacy in the context of ecommerce
• Potential challenges and changes in data ownership and privacy laws
• Challenges in expanding ecommerce globally and the importance of accurate, up-to-date datasets
• Addressing the need to meet customers in various markets with reliable data
• Becoming an ecommerce superhero

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