Digital marketing has become increasingly competitive and challenging for online retailers. The increased competition in the ad space is one of the main challenges digital marketers face this year. Alongside an economic downturn in 2023, retailers focus more on revenue versus profit and customer retention. On this podcast, we will be discussing some of these challenges as well as aspects such as customer retention and migration to GA4. Our data and insight expert will advise navigating this ever-changing digital environment, enabling businesses to move forward profitably and successfully.

Topics include:

• Increased competition in the ad space
• Brands tapping into marketplaces
• Cannibalising your brand strategy
• SEO is the long game
• Google ads to drive brand awareness
• Tapping into micro-moments
• Rising acquisition costs
• Customers are very disloyal
• Reviewing your retention strategy
• Creating an efficient funnel
• GA4 and GTM
• Mastering your channels

Guests:

Lee Smorthit, Digital Acquisition Strategist, Space 48

Hosted by:

Paul Casey, Head of Account Management at Space 48.