#67 Omnichannel Magic in eCommerce & Retail

In this exciting episode of The Space Bar Podcast, we’re joined by Jonny Webb from Active Matter and Chris Brooks from One Iota, two industry leaders transforming the omnichannel landscape.

Jonny dives into his journey from Noble to Active Matter, sharing how loyalty programs and seamless customer experiences are reshaping the future of eCommerce. Chris sheds light on One Iota’s work with iconic brands like Hugo Boss and Pro Direct, emphasising the importance of integrated strategies that unite the online and physical retail worlds.

Together, they explore how community engagement, personalisation, and AI elevate customer interactions and why TikTok’s eCommerce potential is skyrocketing. Plus, they unpack the growing influence of micro-influencers in the ever-changing retail space.

Topics covered in this episode:

• Introduction: Meet our hosts and special guests, Jonny Webb from Active Matter and Chris Brooks from One Iota.
• Jonny Webb’s Career Journey: Jonny shares his transition from NoBull to Active Matter and the game-changing role of loyalty programs.
• Chris Brooks on Omnichannel Strategies: Chris discusses how One iota is helping brands like Hugo Boss thrive with cutting-edge omnichannel solutions.
• Defining Omnichannel: What exactly is omnichannel, and why does it matter for today’s eCommerce and retail spaces?
• Loyalty Programs & Customer Retention: Discover how loyalty programs are the key to keeping customers engaged and coming back.
• Building Connected Communities: Jonny and Chris explore how brands can foster genuine online and in-store community engagement.
• Success Stories: Real-world examples of omnichannel strategies driving growth and customer satisfaction.
• The Future of Omnichannel & Advocacy Programs: A forward look at how micro-influencers and advocacy programs are shaping the next era of retail.
• Conclusion: Key takeaways from Jonny and Chris on what brands should focus on moving forward.

Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48.

If you’re ready to level up your omnichannel strategy and learn how the best in the business do it, you won’t want to miss this episode!