#51: How to supercharge your customer loyalty program with personalisation

Listen here:

Welcome to the Space Bar Podcast with your host, Pete Robertshaw. In this week’s episode, we dive into the fascinating world of customer loyalty and explore the power of personalisation in supercharging loyalty programs. At a time when economic challenges are prevalent, retaining customer loyalty has never been more crucial for brands. Join us as we unpack the key aspects of customer loyalty and its impact on your business.

Thank you to our guests: Zsuza Kecsmar, the co-founder and chief strategy officer at Antavo, and Simon Mills, the Senior Channel Manager for the Nordics and Benelux at Bloomreach! 

Topics include:

• Evolution of loyalty programs
• Significance of customer loyalty
• Making your loyalty program stand out
• The transformative power of AI in loyalty
• Achieving seamless omnichannel loyalty
• Building an effective loyalty program
• Successful loyalty programs and innovative ideas
• Identifying common challenges and Pitfalls in loyalty programs 
• Strategies for loyalty in one-off purchase industries
• Mitigating churn and maintaining customer loyalty.